News

Gulf Oil International through Threepipe Reply (UK) commissioned Sony Professional Alpha ambassador, Timothy Fare Matthews at First and Ten Productions to produce a partnership commercial between Gulf Oil and McLaren for their latest campaign. A production executed in partnership with Sony Middle East and Africa and Zeiss. Shot on the Sony BURANO and ZEISS Nano Primes, this campaign focuses on the synergy between the next-generation hybrid McLaren Artura supercar and the power of Gulf Oil, reaching consumer and business audiences across key Gulf Oil markets, including the Middle East, APAC, Europe, and South America.

Lemac is proud to announce that we are now exclusive Australia/New Zealand dealers and service support partners for TRIBE7, offering their cutting-edge lens lines, including the revolutionary BLACKWING7 and EZANA lenses.

Atomos announced updates to its popular Shogun, Ninja Phone and Shinobi II lines at IBC 2024.

SmallHD announces Ultra 10, the new 10-inch Smart Monitor with optional Bolt 6 integration, up to 2000nits of brightness, touchscreen camera control, Wi-Fi 6 connectivity, user-customizable dials, 6G-SDI architecture, and an IP54 rating in a slender and highly mobile form factor.

Sony Electronics Adds Two 4K Handheld Professional Camcorders with AI-based Subject Recognition Autofocus, Tracking, and Auto Framing

At IBC 2024, MID49 was showcasing a range of new products tailored for the latest camera releases, offering filmmakers enhanced tools and accessories for popular camera systems from Canon, RED, and Blackmagic.

Blackmagic Design today announced Blackmagic PYXIS Monitor, a versatile 5″ HDR touchscreen monitor with full camera control for Blackmagic PYXIS. It provides an additional monitoring and camera control option that can be mounted almost anywhere so it’s perfect for use when rigging or when accessories block the Blackmagic PYXIS’ internal display. Blackmagic PYXIS Monitor will be available later this year from Blackmagic Design resellers worldwide.

4K multi-purpose cameras deliver high-quality video and simplify camera operations when embedded in professional broadcasting systems.