News

Sony Electronics Inc. is launching its first camera tracking system, OCELLUS (ASR-CT1), designed to simplify and facilitate augmented reality (AR) and virtual production applications in broadcast and cinema by providing marker-free camera tracking through multiple sensors. OCELLUS is camera agnostic and can be used with both cinema and broadcast cameras.

URSA Cine 12K LF features high quality ND filters that let you quickly reduce the amount of light entering the camera.

Cooke Optics is announcing its entry into larger format cinema with the Panchro 65/i lens series, specifically engineered for 65mm imager cameras.

Gulf Oil International through Threepipe Reply (UK) commissioned Sony Professional Alpha ambassador, Timothy Fare Matthews at First and Ten Productions to produce a partnership commercial between Gulf Oil and McLaren for their latest campaign. A production executed in partnership with Sony Middle East and Africa and Zeiss. Shot on the Sony BURANO and ZEISS Nano Primes, this campaign focuses on the synergy between the next-generation hybrid McLaren Artura supercar and the power of Gulf Oil, reaching consumer and business audiences across key Gulf Oil markets, including the Middle East, APAC, Europe, and South America.

Lemac is proud to announce that we are now exclusive Australia/New Zealand dealers and service support partners for TRIBE7, offering their cutting-edge lens lines, including the revolutionary BLACKWING7 and EZANA lenses.

Atomos announced updates to its popular Shogun, Ninja Phone and Shinobi II lines at IBC 2024.

SmallHD announces Ultra 10, the new 10-inch Smart Monitor with optional Bolt 6 integration, up to 2000nits of brightness, touchscreen camera control, Wi-Fi 6 connectivity, user-customizable dials, 6G-SDI architecture, and an IP54 rating in a slender and highly mobile form factor.

Sony Electronics Adds Two 4K Handheld Professional Camcorders with AI-based Subject Recognition Autofocus, Tracking, and Auto Framing