SALES JARGON
NEW = Different color from previous design
ALL NEW = Parts not interchangeable with previous design
EXCLUSIVE = Imported product
UNMATCHED = Almost as good as the competition
DESIGNED SIMPLICITY = Manufacturer used the cheapest components they could find
FOOLPROOF OPERATION = No provision for adjustments
ADVANCED DESIGN = The advertising agency doesn't understand it
IT'S HERE AT LAST! = Eight Months Late
FIELD-TESTED = We think most of the bugs were found by three beta testers
HIGH ACCURACY = Unit on which all parts fit
DIRECT SALES ONLY = We wouldn't give distributors enough margin to make a profit
YEARS OF DEVELOPMENT = Project was canceled six times
REVOLUTIONARY = It's different from our competitors
BREAKTHROUGH = We finally figured out a way to make it work
FUTURISTIC = No other reason why it looks the way it does
DISTINCTIVE = A different shape and color than the others
MAINTENANCE-FREE = Impossible to fix
RE-DESIGNED = Previous faults corrected, we hope...
HAND-CRAFTED = Made in my mates backyard workshop
PERFORMANCE PROVEN = Will operate through the warranty period
MEETS ALL STANDARDS = Ours, not yours
ALL SOLID-STATE = Heavy as Hell!
BROADCAST QUALITY = Gives a picture and produces noise
HIGH RELIABILITY = We made it work long enough to ship it
SMPTE BUS COMPATIBLE = When completed, will be shipped by Greyhound or Pioneer
NEW GENERATION = Old design failed, maybe this one will work
MIL-SPEC COMPONENTS = We got a good deal at a government auction
CUSTOMER SERVICE ACROSS THE COUNTRY = You can return it from most airports
UNPRECEDENTED PERFORMANCE = Nothing we ever had before worked THIS way
BUILT TO PRECISION TOLERANCES = We finally got it to fit together
SATISFACTION GUARANTEED = Manufacturer's, upon cashing your check
MICROPROCESSOR CONTROLLED = Does things Marketing can't explain
LATEST AEROSPACE TECHNOLOGY = One of our techs was laid off by Boeing
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