SALES JARGON

NEW = Different color from previous design

ALL NEW = Parts not interchangeable with previous design

EXCLUSIVE = Imported product

UNMATCHED = Almost as good as the competition

DESIGNED SIMPLICITY = Manufacturer used the cheapest components they could find

FOOLPROOF OPERATION = No provision for adjustments

ADVANCED DESIGN = The advertising agency doesn't understand it

IT'S HERE AT LAST! = Eight Months Late

FIELD-TESTED = We think most of the bugs were found by three beta testers

HIGH ACCURACY = Unit on which all parts fit

DIRECT SALES ONLY = We wouldn't give distributors enough margin to make a profit

YEARS OF DEVELOPMENT = Project was canceled six times

REVOLUTIONARY = It's different from our competitors

BREAKTHROUGH = We finally figured out a way to make it work

FUTURISTIC = No other reason why it looks the way it does

DISTINCTIVE = A different shape and color than the others

MAINTENANCE-FREE = Impossible to fix

RE-DESIGNED = Previous faults corrected, we hope...

HAND-CRAFTED = Made in my mates backyard workshop

PERFORMANCE PROVEN = Will operate through the warranty period

MEETS ALL STANDARDS = Ours, not yours

ALL SOLID-STATE = Heavy as Hell!

BROADCAST QUALITY = Gives a picture and produces noise

HIGH RELIABILITY = We made it work long enough to ship it

SMPTE BUS COMPATIBLE = When completed, will be shipped by Greyhound or Pioneer

NEW GENERATION = Old design failed, maybe this one will work

MIL-SPEC COMPONENTS = We got a good deal at a government auction

CUSTOMER SERVICE ACROSS THE COUNTRY = You can return it from most airports

UNPRECEDENTED PERFORMANCE = Nothing we ever had before worked THIS way

BUILT TO PRECISION TOLERANCES = We finally got it to fit together

SATISFACTION GUARANTEED = Manufacturer's, upon cashing your check

MICROPROCESSOR CONTROLLED = Does things Marketing can't explain

LATEST AEROSPACE TECHNOLOGY = One of our techs was laid off by Boeing


 

Aussie Jargon is subject to change without notice.

 

MELBOURNE 2 Griffiths Street Richmond VIC Australia 3121 tel: +613 9429 8588 fax: +613 9428 3336

SYDNEY 14-16 Punch Street Artarmon NSW Australia 2064 tel: +612 9438 4488 fax: +612 9438 3399

BRISBANE 5 Exhibition StreetBowen Hills QLD Australia 4006 tel: +617 3252 9777 fax: +617 3252 9877

 

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