Lemac Film and Digital has become the first Australian rental house to commit to the new F65 camera, through Sony Australia.

Lemac Managing Director Sue Greenshields said “Lemac have always been the first to provide the latest in production technology and we believe the Sony F65 represents a very exciting addition to our high-end camera fleet. We are very pleased to be among the first in the world to offer this ground-breaking camera, as well as provide solid backup and support for on-set and post production workflows. Lemac will be rolling out new training programs that will start with an F65 course for Lemac customers.”

“We are very pleased to see such a strong commitment from Lemac to the F65,” said Nick Buchner, Senior Product Manager, Professional Solutions Division, Sony Australia and New Zealand. “The F65 is a highly anticipated camera with unmatched performance and we are expecting it to develop a solid position in the local feature, commercial and TV drama production markets.”

The F65 CineAlta Digital Motion Picture camera was one of the most talked-about announcements at this year’s NAB Show in April and was launched locally at events in Sydney, Melbourne and Adelaide earlier this month. It features a newly developed 8K sensor, which delivers pristine HD, 2K, and true 4K resolution today - and will go beyond 4K in the future, as industry needs evolve. This unique 8K image sensor offers higher image fidelity than any other camera through a combination of extraordinary resolution, 14 stops of total latitude, ISO800 sensitivity and wide colour reproduction to fit the IIF-ACES workflow. With 16-bit linear RAW output, the F65 also establishes the gateway to a complete, end-to-end 4K mastering workflow.

Sony is scheduled to commence deliveries of the F65 from January 2012*, with manufacturing being stepped up as pre-orders from the US alone have already topped 200 cameras.

_{*NOTE: Sony is now expecting to commence deliveries in Feb 2012} 

Visit www.lemac.com.au and pro.sony.com.au